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etisalat by e& launches first rewards-based, shopper health and wellness platform ‘GoWell’

  • Subscribers to get incentivized with rewards for reaching wellness targets
  • Weekly, month-to-month and annual rewards, together with AED 700 for machine cashback
  • Tele-consultations to be the following part of the platform

Abu Dhabi: Etisalat UAE, branded as etisalat by e&, at this time introduced its foray into the buyer digital well being house with the launch of ‘GoWell,’ a health and wellness platform. ‘GoWell’ is designed to empower subscribers to realize their well being and wellness targets whereas receiving a collection of rewards and cashback incentives.

As folks flip to digital options to assist them handle their well being and health targets on the go, the launch of ‘GoWell’ for all, together with well being fans and alter seekers, will permit them to make use of expertise to enhance their well being outcomes. The launch can also be a part of etisalat by e&’s plans to have a 360-degree method for the eHealth area beginning with health and wellness, adopted by teleconsultations to be included within the subsequent part of the platform.

GoWell helps buyer assess well being by means of personalised targets by monitoring progress syncing all different well being units and apps in addition to get rewarded for it.

Khaled El Khouly, Chief Client Officer, etisalat by e& stated: “Backing our transformation to a digital telco is our dedication to proceed delivering enhanced buyer experiences by pushing the boundaries of what is doable in each sector. The healthcare trade, significantly, has witnessed unprecedented digital transformation post-pandemic, pushed by the necessity for innovation in order to speed up value-based care fashions and give attention to extra worth creation.

“As a telco, our connectivity providers and community options have powered up hospitals and the healthcare system within the nation, delivering a significant optimistic affect on the lives of sufferers and caregivers. GoWell is a part of our long-term plan to serve our prospects as they appear to embrace an entire holistic method in the case of caring for their well being and wellbeing. By bringing a couple of optimistic change in shoppers’ lives on this digitalisation period, GoWell will assist them construct wholesome habits by establishing and executing a listing of simple every day actions that they’ll entry by means of the app’s monitoring platform whereas being rewarded on the similar time.”

GoWell is designed in partnership with Vitality World, leaders in wellness and behavioral change with a world expertise platform, and Accenture, one of many main corporations in providers, enterprise and expertise design capabilities.

Each achievement on the platform is rewarded with all kinds of way of life awards in addition to a singular alternative for cashback on good watches. Prospects have an opportunity to earn and redeem instantaneous rewards when reaching their weekly lively targets from companions. Month-to-month paybacks on health wearable units is one other nice worth add when customers activate the machine payback characteristic. As well as, one can take pleasure in as much as AED 700 cashback on the acquisition value of a health machine from Etisalat.

The platform is free for the primary 14 days of registration, with a chance to be part of ongoing competitions throughout Dubai Health Problem, Dubai 30×30, to win prizes, together with good wearables. Subscribers can renew their subscription on the finish of the free trial by buying the subscription at AED 25 per thirty days. Registrations are open now at

Etisalat Group has modified its model identification to e&, efficient from 23 February 2022. Its technique goals to speed up progress by means of the creation of a resilient enterprise mannequin representing the Group’s predominant enterprise pillars. The telecoms enterprise presently continues to be led by etisalat by e& in e&’s dwelling market and by e& worldwide within the subsidiaries exterior of the UAE, upholding the Group’s wealthy telecoms heritage, bolstering the robust telecoms community and maximizing worth for the Group’s varied buyer segments. Ramping up the digital providers for particular person prospects to raise their digital-first way of life, e& life brings next-generation applied sciences by means of good connectivity platforms in leisure, retail and monetary expertise. To allow the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximizing worth by means of its end-to-end options in cybersecurity, cloud, Web of Issues (IoT) and Synthetic Intelligence (AI), in addition to deploying mega tasks. e& capital permits the Group to focus its efforts on driving new mergers and acquisitions whereas maximizing shareholder worth and strengthening international presence.


About etisalat by e&, UAE

‘etisalat by e&’ is the model representing the UAE telecoms pillar of e& (previously referred to as Etisalat Group), operated by Etisalat UAE in our dwelling market. In keeping with its refreshed technique, Etisalat UAE is on a mission to unlock shareholder worth, ship excellent buyer experiences and drive optimum enterprise efficiency.

Making the most of the age of ‘connectivity renaissance’, Etisalat UAE will develop core and digital providers, by enriching shoppers’ worth propositions with digital providers that cater for shoppers’ new life and rising calls for past fundamental telecom providers, together with areas like gaming, well being , and insurance coverage. Etisalat UAE may also proceed to behave because the trusted associate and advisor of enterprises by enabling their connectivity and past connectivity necessities

Bolstering its management place because the digital telco that may be a buyer champion in a hyper-connected digital world, Etisalat UAE will pivot new, sustainable demand in future-forward areas like non-public networks, autonomous automobiles, and AI.

To study extra about Etisalat UAE, please go to

Media Contact:
Nancy Sudheer,
Company Communications – e&



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