Neil King and Alister Rollins have co-founded the digital platform and in-person membership Longevity
With the science of longevity at its coronary heart, it’ll goal to scale back members’ organic age and ‘present members with the instruments to age youthful’
First membership opens in Milton Keynes on 1 February with the second in March – firm aiming for ten UK websites in 12 months
Longevity will initially goal the 40-plus market and can companion with golf golf equipment – and different present, underutilized amenities – to supply the bodily premises and attain this demographic
Longevity, a startup offering longevity merchandise, providers, training and recommendation to subscribers, has launched a digital platform and can open its first membership in Milton Keynes on 1 February.
The second location is because of launch in North London in March and a 3rd shortly after – within the subsequent 12 months Longevity intends to open ten UK golf equipment. Veteran health business chief Neil King – whose earlier function was CEO at Energie Health – co-founded the corporate with Alister Rollins, founder and CEO of MoveGB. Rollins will take the function of chair whereas King will develop into CEO.
King says Longevity will commercialize the science and know-how of age reversal, beneath a B2B2C enterprise mannequin that mixes the scalability of a tech enterprise with a venue-based well being membership referred to as Longevity Lounges. The objective is to scale back a members’ bio-age and “present members with the instruments to age youthful”.
Longevity is initially going to focus on the 40-plus market – and can companion with golf golf equipment to cost-effectively entry this demographic – with health positioned as solely a part of the answer.
“We’re not solely going to supply an answer which slows down and reverses getting older, we’ll problem the entire idea of getting older,” mentioned King. “Working with scientific companions, we use a person’s DNA to prescribe train applications and scientifically monitor bio-age discount by epigenetics and mobile and intestine well being.
“Longevity goes effectively past the normal health business’s recommendation of half-hour of average bodily exercise 5 occasions per week, it is about taking a look at an individual from the within out and ensuring that every part is working in addition to it may be from a mobile degree. ”
Subscribers can anticipate quarterly proprietary age assessments protecting intestine, DNA and purposeful health organic measurements. King says that they’ve introduced a raft of scientific specialists on board, akin to longevity neuroscientist Dr Julia Jones who will present teaching and recommendation to members. The corporate helps purchasers’ progress by merchandise, on-line assist and entry to the Longevity Lounges.
As soon as the mannequin has been validated, King and Rollins intend to scale quickly within the UK and globally over the following 5 years.
“We’re not doing the normal property route with landlords, property legal professionals, leases and so forth, we’re taking a look at a distinct kind of concession-based path to market,” mentioned King. “We might be making the most of underutilized house in present amenities and offering the proprietor of the constructing with a income share on the mannequin. These is likely to be a personal hospital, a golf membership, a lodge and even an present health chain – there are quite a few routes to market.”
A typical Longevity Lounge might be 1,000sq ft with round 350 weekly lively members, however will serve a bigger market with quarterly bio-age assessments. The health space will cowl round 600sq ft. The remaining is a devoted house for testing, evaluation and training. A spread of subscriptions might be supplied, relying on the breadth of the service the shopper requires and whether or not or not they are going to be becoming a member of one of many bodily golf equipment.
“The longevity house might be an enormous and booming market,” mentioned Rollins. “The science on this house is progressing quickly with main specialists predicting we could have the means to reverse getting older within the years to come back. We consider we have now the enterprise mannequin and the crew to be the trusted model for shoppers to entry scientifically-validated options and life-style teaching.”
The startup is at the moment closing its seed spherical of funding and there’s some remaining allocation out there for value-adding traders searching for SEIS/EIS funding alternatives.