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Longevity membership and digital platform launches with a deal with reverse ageing. Neil King and Alister Rollins are founders

By Frances Marcellin 20 Jan 2023

A CGI design of the second Longevity membership, which can open in North London in March 2023 / James WoodVisive

Longevity, a startup offering longevity merchandise, providers, training and recommendation to subscribers, has launched a digital platform and can open its first membership in Milton Keynes on 1 February.

The second location is because of launch in North London in March and a 3rd shortly after – within the subsequent 12 months Longevity intends to open ten UK golf equipment. Veteran health trade chief Neil King – whose earlier function was CEO at Energie Health – co-founded the corporate with Alister Rollins, founder and CEO of MoveGB. Rollins will take the function of chair whereas King will develop into CEO.

King says Longevity will commercialize the science and know-how of age reversal, below a B2B2C enterprise mannequin that mixes the scalability of a tech enterprise with a venue-based well being membership known as Longevity Lounges. The objective is to scale back a members’ bio-age and “present members with the instruments to age youthful”.

Longevity is initially going to focus on the 40-plus market – and can companion with golf golf equipment to cost-effectively entry this demographic – with health positioned as solely a part of the answer.

“We’re not solely going to offer an answer which slows down and reverses ageing, we will problem the entire idea of ageing,” mentioned King. “Working with scientific companions, we use a person’s DNA to prescribe train applications and scientifically observe bio-age discount by means of epigenetics and mobile and intestine well being.

“Longevity goes nicely past the normal health trade’s recommendation of half-hour of reasonable bodily exercise 5 occasions per week, it is about taking a look at an individual from the within out and ensuring that every little thing is working in addition to it may be from a mobile degree. ”

Subscribers can count on quarterly proprietary age assessments masking intestine, DNA and purposeful health organic measurements. King says that they’ve introduced a raft of scientific consultants on board, corresponding to longevity neuroscientist Dr Julia Jones who will present teaching and recommendation to members. The corporate helps purchasers’ progress by means of merchandise, on-line help and entry to the Longevity Lounges.

As soon as the mannequin has been validated, King and Rollins intend to scale quickly within the UK and globally over the subsequent 5 years.

“We’re not doing the normal property route with landlords, property attorneys, leases and so forth, we’re taking a look at a special form of concession-based path to market,” mentioned King. “We will probably be making the most of underutilized house in current amenities and offering the proprietor of the constructing with a income share on the mannequin. These may be a personal hospital, a golf membership, a lodge and even an current health chain – there are quite a few routes to market.”

A typical Longevity Lounge will probably be 1,000sq ft with round 350 weekly lively members, however will serve a bigger market with quarterly bio-age assessments. The health space will cowl round 600sq ft. The remaining is a devoted house for testing, evaluation and training. A variety of subscriptions will probably be supplied, relying on the breadth of the service the shopper requires and whether or not or not they are going to be becoming a member of one of many bodily golf equipment.

“The longevity house will probably be an enormous and booming market,” mentioned Rollins. “The science on this house is progressing quickly with main consultants predicting we can have the means to reverse ageing within the years to return. We consider now we have the enterprise mannequin and the staff to be the trusted model for shoppers to entry scientifically-validated options and way of life teaching.”

The startup is at the moment closing its seed spherical of funding and there’s some remaining allocation out there for value-adding traders looking for SEIS/EIS funding alternatives.

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