With the onset of winter, one can witness a flurry of health lovers on the hill tops in and round Pune metropolis. Identical is the case with gyms and health golf equipment the place most members simply attend a couple of classes or by no means come again, which is a giant concern for health club house owners. The gym-going inhabitants in India is claimed to be simply 0.7 per cent and solely 35 per cent of them renew their membership yearly. With an purpose to vary this state of affairs, three younger co-founders Pallav Pandey, Dipak Sanghvi and Anand Pandya got here collectively to construct ‘Gymshim’, a health expertise app designed to assist prospects and health club house owners to streamline day-to-day health club actions and processes. Gymshim is revolutionizing the way in which health trade operates and is eradicating uncertainties from the enterprise to make it a worthwhile enterprise for health club house owners.
Pallav, who did his MBA from ISBM in Pune, was working in an actual property firm since 2015, the place he bought launched to the startup tradition. He met Deepak and Anand, all health club and health lovers, at a health club in Baner and inside subsequent two years started their new enterprise Gymshim.
“I used to go to the health club 5 days per week since my school days. Whereas doing my job, I used to be eager about doing one thing within the health trade. Quickly, my conversations with Deepak and Anand changed into a enterprise thought. Deepak being a health club proprietor himself and an HNI, shared a typical mission of driving folks nearer to health, and with a imaginative and prescient of making certain development for health facilities,” recollects Pallav.
Pallav left his high-paying job and researched extra about health trade, its wants, issues confronted by health club house owners, whether or not it may be solved with expertise and may it make health club enterprise extra worthwhile.
Pallav mentioned, “We began brainstorming on the right way to develop the enterprise and the right way to appeal to extra prospects in the direction of health centres. Extra importantly, we additionally gave a thought on the right way to retain current prospects, as a result of that is without doubt one of the largest points confronted by health club house owners throughout India. Our analysis findings led us to growth of a buyer relationship administration (CRM) software program for gyms and health facilities. We launched this software program as our first tech product in 2017, which is now being utilized by greater than 1,200 gyms throughout India.”
Gymnasium working software program (GOS)
On the core, the Gymshim helps health club house owners higher handle their day-to-day actions and seamlessly combine the app in the direction of making higher income for his or her particular person gyms.
Pallav mentioned, “The app keeps a monitor on all members and their particular person every day exercise regimens. The members will even get every day notifications which can assist them plan their journey to the health club in a extra systematic means whereas giving them motivation to work-out extra typically. The app also can monitor the efficiency of each coach and accumulate suggestions relating to their particular person strategies. It’s a win-win state of affairs for the proprietor in addition to the member. Each member will also be logged on with this and make modifications in every day weight loss program plans to assist get in form sooner.”
“With this software program, gyms can enhance their recent gross sales and renewals and every day monitor legitimate members getting into the health club. The CRM software program is now getting used throughout India in 45 cities. We now have additionally entered international markets with some gyms in Mauritius utilizing our software program. With this preliminary success, we gained confidence of making certain elevated revenues for health club house owners and that we must always search for different alternatives too,” he mentioned.
Liberty membership – versatile and inexpensive gyms
In GOS there was a function that was least utilized by health club house owners and prospects. The function empowered prospects to share the health club exercise movies and classes with relations. One health club proprietor from Punjab appreciated this function which helped Pallav and his workforce to understand the potential income mannequin.
Pallav mentioned, “In October 2021, we began a web site and listed all gyms on it. This platform gave a chance to prospects to make use of their membership time period in a guilt-free method, that means that they may share their membership and classes with relations or mates. It made health club membership versatile and inexpensive to most prospects.”
“Up to now, 70 gyms and greater than 5,000 prospects from Pune area alone have taken the Liberty membership advantages. We’re rising the gym-goers market considerably by this mannequin. Apparently, now we have noticed that attendance is 77 per cent in Liberty members as in comparison with common members. Additionally, the regularity in abnormal membership prospects is only one or two days per week, however in case of Liberty membership mannequin, it elevated on account of gamification and suppleness options. Because of this, renewals and recent gross sales of gyms have elevated by at the least 20 per cent,” Pallav mentioned.
“Liberty membership provide is just accessible in Pune at current. We’re planning a match competition in December to advertise this mannequin additional. Subsequent yr onward, we’d launch this function in different cities as properly,” he mentioned.
Liberty Saanp Seedi (Beta)
Month-to-month subscription-based sport mannequin to interact health lovers and to inspire subscribers to go to health club at the least 4 instances per week
Rewarding gym-goers if they’re constant and motivating them if they don’t seem to be
In pilot challenge, 3.5 days is fundamental attendance of 350+ subscribers collaborating
After Beta part, 1.5 lakh members could have entry to Liberty Saanp Seedi subscription
entrance desk conversions
Explaining the common health club enterprise and the way the Liberty mannequin works, Pallav mentioned, “One-time set-up price of a superb health club goes round ₹70 lakh of which round ₹50 lakh is required for gear. Moreover inside designing, deposit and month-to-month rental expense, electrical energy payments and so on account for operational bills which run as much as ₹4 lakhs per 30 days. With bills going up each day, the typical membership prices are reducing on account of competitors to retain and acquire new prospects. A decade earlier than, an everyday membership ticket measurement was ₹15,000 however now it has come right down to ₹7,000. Gymnasium trade has to date been unable to setup pricing correctly.”
“Any class A health club sometimes receives 4-5 inquiries each working day. If we take into account 25 days a month, then complete 125 inquiries are generated on the entrance desk of the health club. Usually, the best inquiry conversion ratio is taken into account as 40 per cent. Even when take into account 50 per cent conversion, solely 60 prospects are onboarded whereas the remaining are neglected. Gyms lose enterprise alternative with each buyer misplaced. If we take into account ₹8,000 as the typical month-to-month ticket per buyer, that may be a lack of ₹4.5 lakh per 30 days to the health club. With Liberty flexibility, we be sure that at the least 20 per cent conversions are elevated,” mentioned Pallav.
Gamification side has been the largest differentiator, mentioned Pallav. He mentioned, “Gymnasium is such a spot the place one stays slot in a holistic means. You may acquire power, endurance, health, and suppleness in a managed setting which is most secure and geared up with good gear and trainers, and so on. Gymnasium-going staff have proven enchancment of their attendance, productiveness, and workforce spirit. Maintaining this in thoughts, now we have designed personalized gamification for company purchasers below which we’re providing packages to their staff. These staff can avail solo classes (120 for a yr) and use them anytime in the course of the time period. The pricing technique is such that company staff can save as much as 50 per cent on their membership charges. We now have achieved a couple of tie-ups with IT firms too.”
Sharing their future plans, Pallav mentioned, “We’re focussed on profitability and consider in partnering with gyms to extend their enterprise. Our success mantra has been that now we have been profitable in making ready gross sales workforce of gyms itself to promote our merchandise. Our rivals focussed solely on on-line mode of enterprise, whereas we focussed on offline too. Therefore, we need to develop the Liberty membership mannequin pan-India and attain to each village within the nation. Realistically we’d be clocking a MRR of ₹50 lakh with a goal of reaching ₹1 crore. Different income streams would come with dietary merchandise sale, gamification, and early utilization of classes.”